Is PPC Worth It for HVAC Companies?
When I first decided I wanted to do an HVAC week on the Blue Corona blog, I had two goals. First of all, I wanted it to be just as cool as Shark Week, albeit with fewer deaths. Unfortunately, nothing...
View ArticleHow Much Is an HVAC Lead Worth?
It's HVAC week at Blue Corona! While Sean Coleman, Jill Singhaus, and Amanda O'Dell put the vibe out at HVACR Comfortech in Nashville, the BC blogging team has been cranking educational content to help...
View ArticleLocal Businesses Should Build a Brand, Not Links
The digital marketing landscape changes more frequently than tires at the Indy 500. While change and uncertainty almost always represent a money-making opportunity for marketers (and scam...
View ArticleHoliday Blog Post Ideas for Home Service Industry Websites
With the holidays just around the corner, the copywriting team at Blue Corona is brimming with joy at the wide range of new, seasonal blog post topics that we can write about for our bread and butter...
View ArticleThe Top 100 Small Business Online Marketing Blog Posts in 2014
How did I arrive at this list? There's so much great online marketing information out there. Unfortunately, not all of it is so great for small business owners. So my goal with this list was to offer...
View ArticleAre Super Bowl Ads Worth It?
The countdown to Super Bowl XLIX has begun. Today is the day where football fans and non-fans alike gather around the largest TV they can possibly find to devour thousands of calories worth of pizza,...
View ArticleThe 5 Most Common HVAC Marketing Questions
It’s Tuesday and I’m in a great mood. I’m currently a visitor at Blue Corona’s Charlotte office, it’s 80 degrees and sunny, my belly is full of $1 tacos, and we’ve got plans to go to an awesome beer...
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