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Essential Advice for Contractor Websites
Home services company websites—whether it’s plumbing, HVAC, electrical, or remodeling, general contracting—aren’t typically known for their elegant designs and friendly user experience. In fact, you...
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Does Your HVAC Company Need a Facebook Page?
Last summer, I was lounging on my couch, browsing the black hole that is Facebook, trying to avoid the profiles of high school friends that have recently had a baby, when I kept chugging down my...
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HVAC Marketing Tip: Convert More Calls into Sales
Although we serve clients from a variety of industries, Blue Corona has a special place in its little heart for need-based home service companies. As an example, we absolutely LOVE helping HVAC...
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Get More Google Reviews for Your HVAC Company
Your heating and air conditioning customers may rave about the work you do within their homes, but this kudos won’t get you (or your business) anywhere if these word-of-mouth recommendations aren’t...
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Social Media Tips from the World's Largest HVAC Contractor
When I am home during holidays, relatives sometimes introduce me to their friends and say that “Hannah does Facebook and Twitter for her job in Charlotte.” While Facebook, Twitter, and other social...
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Marketing Your Home Service Business Online: Part 1
If you own a need-based home service company and you’re reading this blog post, you’re probably well aware of the fact that the Internet has dramatically changed the marketing and advertising...
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Marketing Your Home Service Business Online: Part 2
Welcome to Part 2 of my three part blog series on how to market your home service business online. In Part 1, I wrote about the importance of selecting a good Web marketing partner and gave you my...
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Marketing Your Home Service Business Online: Part 3
It’s the final countdown! Thanks for checking out the last post in this blog series on how to approach online marketing for your need-based home service business. It’s been awhile, so let’s recap. In...
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Video Killed the SEO Star
Kidding! Video is actually an SEO star-maker. How can video help get your business to the top of the charts? Optimized videos on your website can help increase your web real estate, expand your SEO...
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Why Did Google Buy Nest For $3.2 Billion?
At Blue Corona, we specialize in two main categories: online marketing (that’s our industry) and home contracting (the industry of many of our clients). While we may be pros at getting our plumbers,...
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Internet Marketing Basics for HVACR Contractors
Whether you’re starting from scratch with your Internet marketing or wondering if your current strategy is effective, Blue Corona has extensive experience helping HVACR contractors get more leads and...
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The Biggest HVAC Marketing Mistakes
ACHR News recently featured our President—Ben Landers—in its NEWSMakers podcast, where he offered tips on how HVACR contractors can more effectively market their services on the Internet.ImageImage:...
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5 Steps for Getting More Referrals
This is my seventh year running Blue Corona. In that time, we've served well over 100 clients from many different industries (business banks, major manufacturers, b2b technology companies, etc.). But a...
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Where Marketing Really Starts (Hint: It's Not Online)
I'm a digital marketing and analytics expert, but I've got a confession to make. The journey to exceptional marketing results (read: big increases in leads and sales) does not start online.ImageImage:...
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What's the ROI of Social Media?
Ask early retirement blogger Jacob Lund Fisker if you can retire on $2 million dollars and he'll respond by saying, "PROBABLY NOT!" Change your retirement number to $10 or even $20 million and he'll...
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How Much Website Traffic Do You REALLY Have?
Go to Google Trends and search "analytics" and you'll see that interest in the topic took off like a rocket around 2006. According to BuiltWith, more than 26 million websites use Google Analytics. It's...
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Use Caution with Directories & Pay Per Lead Services
Sales are the lifeblood of every business, but you can't get sales without leads. Every business owner recognizes this; in fact, according to a 2012 survey conducted by Constant Contact, how to attract...
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Getting Your HVAC Business on Page 1 of Google
Take a minute to Google “HVAC company + your service area.” Now try to find your HVAC company’s website. Where does your company show up? If I’ve learned anything from working at an SEO company, it’s...
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HVAC Marketing Tip: Blogging for Local Audiences
If you’re like many of the HVAC companies that come to us for SEO, you may have seen what looked like outstanding results coming from just one blog. All of a sudden your organic visits are...
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What Makes a Good HVAC Website?
Neglecting your website is a common mistake among business owners in the HVAC industry, when in reality it should be one of your best assets. Your website should act as an extension of your sales team,...
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